“Fits like a second skin”

Seamless T-shirt bra launch

Triumph

This launch revolved around the line “Fits like a second skin” with 2 key visuals - a tattoo and a nipple piercing. The print, POS and the temporary “tattoo” packaging brought this to life. A tattoo artist even created the artwork. The campaign turned an ordinary T-shirt bra into a sell out.

Loerie Special Mention

Gossip Girl 15s ident

Second Skin print ad - click images to expand

Second Skin print ad

Second Skin point of sale - click images to expand

Second Skin collar tag

Second Skin tattoo transfer