Find hair & beauty love

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Valentine’s Day

treatwell

Booking treatments is a lot like online dating. It’s all about relationships that go from ‘hi-tech’ to ‘high touch’ in no time. Searching and finding love is so relatable, no wonder #howimetyourmother became a thing.

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“How to…” remains a popular search query starter, especially in the hair and beauty world, because we’re all curious about how to… find the one, create a look, or book that treatment.

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For our Valentine’s Day campaign, we positioned Treatwell as the way to meet the treatments you love - anything, anywhere, anytime 24/7. Just like a dating app, you can scroll through the online profiles of the hottest hair, beauty, and wellness spots for whatever kind of treatment you fancy. The message matched the mood: Find hair and beauty love on Treatwell, just in time for Valentine’s Day.

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While the campaign built on the seasonal uplift in bookings, optimised Paid Social videos and static posts drove an immense 18,000 hair and beauty bookings across Meta and Instagram over February.