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treat everyone well

 

Pride


treatwell

The ‘treat everyone well’ campaign taps into Treatwell’s naturally inclusive name. Pride month marked the start of this ‘inside out’, inclusion journey.

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Because Treatwell believes in inclusive treatment, this was the one meaningful action we took to show how Treatwell enables their hair, beauty & barber professional partners to treat their clients well.

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This B2B2C campaign started Treatwell’s ongoing initiative to signpost safe hair salons, beauty spots, barber shops & treatment spaces with a LGBTQIA+ friendly badge.

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With the minimum of investment in Paid Social and CRM (B2B & B2C), the campaign hit the target of badging over 10% of the premium hair, beauty, and wellness venues, on Europe’s no.1 marketplace, across 13 markets, in 9 languages.

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Campaign gif

Badge gif

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MANIFESTO (B2C).jpg
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B2B Manifesto

B2C Manifesto

Pledge with pride

B2B Landing Page

B2C Landing Page

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Marketplace badge in app

B2B & B2C CRM emailers

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B2B Organic Social carousel 1

B2B Organic Social carousel 2

B2C Organic Social carousel 1

B2B Paid Social reel 1

B2B Paid Social reel 2

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